Revellers at a music festival on the banks of Loch Ness are being offered a £1m reward if they can prove the existence of the elusive Loch Ness monster.
Bookmakers William Hill is offering the cash prize to anyone who spots the beast and captures it on film.
The firm is even prepared to provide festival goers with free photographic cameras so that they can capture their images.
The photographs need to convince experts at the Natural History Museum in London that the Loch Ness monster exists and William Hill is offering odds of 250/1 that this will be achieved.
Rock Ness music festival is taking place on the banks of Loch Ness on 9 June and 10 June and organisers are hoping that Nessie will make an appearance.
'This is a great opportunity with such huge crowds on the shores of Loch Ness and it will be fantastic if someone can get a picture with one of the thousands of Nessie-Snappers cameras we are handing out, that can rival the 'Surgeon's photograph', which is still the most recognised despite being taken over 50 years ago,' said Rupert Adams from William Hill.
If revellers cannot catch a glimpse of Nessie, William Hill is offering other incentives, such as £1,000 cash and a free £250 bet for the creators of the best staged photograph.
An amateur scientist named Gordon Holmes recently claimed to have captured the Loch Ness monster on film and his evidence is being studied by experts.
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