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London to boast green credentials at WTM

17 Oct 2007

The city of London's environmental credentials will be promoted at the 2007 World Travel Market (WTM), tourism organisation Visit London has announced.

One of the techniques employed will be the use of an exhibition stand that reflects the capital's commitment to the environment, with low-energy light fittings and sustainable materials.

The expanse of open spaces in London will also be promoted, with a static bike placed on a grass-covered area in front of a screen, giving visitors the impression they are cycling around some of the city's green areas.

Parks, fields and other open spaces make up a third of the capital's surface area, according to Visit London.

James Bidwell, chief executive of the organisation, said: 'London aims to lead the way in becoming a sustainable world city. Visit London is working with the industry to reduce the carbon footprint of London's visitor economy.

'World Travel Market is one of London's most important trade events. We will be using our presence at the show to promote the capital's sustainable tourism product and highlight the work that Visit London is doing in this area.'

WTM 2007 will take place between 12 and 15 November at London's ExCel centre.

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