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Billions spent on in-flight entertainment
30 May 2008
Airlines are spending billions on in-flight entertainment in a bid to keep and attract more customers.
New research released by the In-flight Management Development Centre has revealed airlines spent £714 million on in-flight entertainment hardware alone.
A further £204 million was spent on content. Analysts predict these figures may rise by 25% in four years.
Many passengers site in-flight entertainment as one of the reasons they use to choose airlines and in a world full of rising fuel costs and cut throat competition this is an area airlines are keen to invest in.
Asian airlines have been the first to really invest in the latest systems. Earlier this month, Singapore airlines became the first airline to offer iPod integration through its in-flight entertainment system.
Opodo cheap flights, hotels and car hire - let the journey begin!
New research released by the In-flight Management Development Centre has revealed airlines spent £714 million on in-flight entertainment hardware alone.
A further £204 million was spent on content. Analysts predict these figures may rise by 25% in four years.
Many passengers site in-flight entertainment as one of the reasons they use to choose airlines and in a world full of rising fuel costs and cut throat competition this is an area airlines are keen to invest in.
Asian airlines have been the first to really invest in the latest systems. Earlier this month, Singapore airlines became the first airline to offer iPod integration through its in-flight entertainment system.
Opodo cheap flights, hotels and car hire - let the journey begin!
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