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Cuba urged to embrace globalisation
5 Jun 2008
The Cuban tourism industry would be best served by marketing itself to a global audience, according to the World Travel and Tourism Council (WTTC).
Cuba has recently seen improvements in its domestic economic conditions and is seen in some quarters as a destination for the future.
According to figures from the WTTC, the contribution of the travel and tourism economy to employment in Cuba is set to rise from 489,000 jobs this year to 562,000 jobs in 2018.
Amir Girgis, an economist with the WTTC, said that Cuba should ensure that this growth materialises by marketing itself on a global level.
'We highly recommend that Cuba, as a destination, targets the entire global market rather than focusing on specific markets,' he said.
'The rise of emerging markets creates a new source of travellers as well as travel destinations. Cuba should thus embrace globalisation and use it to [its] advantage.'
According to figures from the ministry of tourism, the Cuban travel industry passed the milestone of 1m visitors 22 days earlier this year than in 2007.
Opodo cheap flights, hotels and car hire - let the journey begin!
Cuba has recently seen improvements in its domestic economic conditions and is seen in some quarters as a destination for the future.
According to figures from the WTTC, the contribution of the travel and tourism economy to employment in Cuba is set to rise from 489,000 jobs this year to 562,000 jobs in 2018.
Amir Girgis, an economist with the WTTC, said that Cuba should ensure that this growth materialises by marketing itself on a global level.
'We highly recommend that Cuba, as a destination, targets the entire global market rather than focusing on specific markets,' he said.
'The rise of emerging markets creates a new source of travellers as well as travel destinations. Cuba should thus embrace globalisation and use it to [its] advantage.'
According to figures from the ministry of tourism, the Cuban travel industry passed the milestone of 1m visitors 22 days earlier this year than in 2007.
Opodo cheap flights, hotels and car hire - let the journey begin!
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