The mayor of New York City has set a target of 50m annual visitors by 2012, three years earlier than was previously anticipated.
Mayor Michael Bloomberg announced the '50m visitors by 2015' target in 2006. Since then, tourist numbers have exceeded all expectations, with a record 46m people visiting the city last year.
Speaking in a pre-recorded message at an event hosted by George Fertitta, chief executive of NYC & Company, Mayor Bloomberg said: 'New York City's tourism sector is booming, with record numbers of visitors coming each of the last five years, even as the number of international visitors to the rest of the nation has declined.
'That's why we're confident we can reach our goal of attracting 50m visitors to the city by 2012, three years ahead of schedule.'
Mr Fertitta said that New York City is now more 'vibrant, welcoming and easier to navigate' than it has ever been before.
The 46m tourists who visited the city in 2007 generated more than $28bn (£14.4bn) in revenue and supported some 370,000 jobs.
This year appears to have started strongly for New York City, with hotels selling around 5.4m room nights in the first quarter, 5% more than the same period last year.
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