Opodo travel news
New York visitors urged to look beyond the city
5 Nov 2008
The New York State Division of Tourism is pursuing an initiative to encourage visitors to the US to explore the whole of the state of New York rather than limiting their trip to its most famous city.
One of the aspects of this project is a redesign of the 'I Love NY' logo, which is hoped to show people that the brand represents more than just New York City.
The logo changes will reflect themes related to the experiences on offer throughout the state of New York, including scenic drives, state park visits, food and wine tours and outdoor adventure.
New York's brand makeover will be unveiled at the 2008 World Travel Market (WTM), which will be held at the ExCel centre in London this month.
Markly Wilson, director of international marketing for the New York State Division of Tourism, said: 'We are very excited about using WTM 2008 as the platform to promote the themes and logo changes to the European travel trade and will continue in our quest to create awareness for all the opportunities and activities on offer throughout New York state, which has so much to offer for every visitor.
'Everyone loves New York City, but there is so much more to love throughout the state.'
Opodo cheap flights, hotels and car hire - let the journey begin!
One of the aspects of this project is a redesign of the 'I Love NY' logo, which is hoped to show people that the brand represents more than just New York City.
The logo changes will reflect themes related to the experiences on offer throughout the state of New York, including scenic drives, state park visits, food and wine tours and outdoor adventure.
New York's brand makeover will be unveiled at the 2008 World Travel Market (WTM), which will be held at the ExCel centre in London this month.
Markly Wilson, director of international marketing for the New York State Division of Tourism, said: 'We are very excited about using WTM 2008 as the platform to promote the themes and logo changes to the European travel trade and will continue in our quest to create awareness for all the opportunities and activities on offer throughout New York state, which has so much to offer for every visitor.
'Everyone loves New York City, but there is so much more to love throughout the state.'
Opodo cheap flights, hotels and car hire - let the journey begin!
Archive
Quick search
News by categories
Latest news
