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Tourism New Zealand's mobile studio 'a success'
23 Feb 2009
Tourism New Zealand has announced that a mobile studio being used to record the views of visitors to New Zealand has completed its first month on the road.
The studio records videos that Tourism New Zealand puts on its 'Have Your Say' YouTube channel, which has already attracted more than 42,000 views.
Nearly 600 videos have been made by people from the UK, Australia, the US, Japan and beyond, some of which have been watched hundreds of times online.
Part of Tourism New Zealand's 'What do You Say UK?' marketing campaign, the mobile studio is travelling from the north to the south of the country and has already visited destinations including Auckland, Coromandel and Wellington.
George Hickton, chief executive of the tourism agency, said there are still some 900m people travelling worldwide and New Zealand needs to build up its profile to attract a share of the market.
He added: 'If every clip filmed in the mobile studio is viewed by ten friends and family back home and if 3,000 clips are filmed, that's 30,000 messages about New Zealand sent to our key markets – a very cost-effective form of marketing.'
Tourism New Zealand recently revealed official figures showing a 1.6% year-on-year increase in tourist arrivals in the country in December 2008.
Opodo cheap flights, hotels and car hire - let the journey begin!
The studio records videos that Tourism New Zealand puts on its 'Have Your Say' YouTube channel, which has already attracted more than 42,000 views.
Nearly 600 videos have been made by people from the UK, Australia, the US, Japan and beyond, some of which have been watched hundreds of times online.
Part of Tourism New Zealand's 'What do You Say UK?' marketing campaign, the mobile studio is travelling from the north to the south of the country and has already visited destinations including Auckland, Coromandel and Wellington.
George Hickton, chief executive of the tourism agency, said there are still some 900m people travelling worldwide and New Zealand needs to build up its profile to attract a share of the market.
He added: 'If every clip filmed in the mobile studio is viewed by ten friends and family back home and if 3,000 clips are filmed, that's 30,000 messages about New Zealand sent to our key markets – a very cost-effective form of marketing.'
Tourism New Zealand recently revealed official figures showing a 1.6% year-on-year increase in tourist arrivals in the country in December 2008.
Opodo cheap flights, hotels and car hire - let the journey begin!
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