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Tourism group signs up new Caribbean resort
23 Feb 2009
The UK chapter of the Caribbean Tourism Organisation (CTO) has announced that it has signed up Biras Creek as its 105th member.
Considered one of the top luxury resorts in the Caribbean, Biras Creek comprises 31 suites across 140 acres of land on Virgin Gorda, the third largest of the British Virgin Islands.
The destination is one of 33 accommodation providers included in the UK chapter of the CTO, along with large hotel brands, all-inclusive family complexes, luxury resorts and others.
In total, the chapter boasts more than 100 members from all sectors of the industry, including airlines, tour operators and national tourist boards.
Julia Hendry, the CTO's director of marketing for the UK and Europe, said: 'The chapter provides a unique opportunity for all our members to work together [and] pool their resources through joint marketing initiatives.
'We have just launched a "million homes" campaign with a full-colour 24-page Caribbean brochure, distributed in the national press. Projects such as this would be impossible for most of our destinations, but working together we can really raise the profile of the region.'
The CTO represents destinations including Barbados, Jamaica and Antigua, providing consumer information on places to stay, things to do and destinations to visit.
Opodo cheap flights, hotels and car hire - let the journey begin!
Considered one of the top luxury resorts in the Caribbean, Biras Creek comprises 31 suites across 140 acres of land on Virgin Gorda, the third largest of the British Virgin Islands.
The destination is one of 33 accommodation providers included in the UK chapter of the CTO, along with large hotel brands, all-inclusive family complexes, luxury resorts and others.
In total, the chapter boasts more than 100 members from all sectors of the industry, including airlines, tour operators and national tourist boards.
Julia Hendry, the CTO's director of marketing for the UK and Europe, said: 'The chapter provides a unique opportunity for all our members to work together [and] pool their resources through joint marketing initiatives.
'We have just launched a "million homes" campaign with a full-colour 24-page Caribbean brochure, distributed in the national press. Projects such as this would be impossible for most of our destinations, but working together we can really raise the profile of the region.'
The CTO represents destinations including Barbados, Jamaica and Antigua, providing consumer information on places to stay, things to do and destinations to visit.
Opodo cheap flights, hotels and car hire - let the journey begin!
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