Opodo travel news

Melbourne 'Australia's new must-see city'

3 Mar 2009

Melbourne is becoming the latest 'must-see' destination in Australia, according to Tourism Victoria.

The state tourism agency highlighted the appeal of the city following the announcement by travel provider Opodo.co.uk that its summer bookings for trips to Melbourne have increased by 400% this year.

According to Tourism Victoria, travellers are attracted to the city's 'world-renowned, cosmopolitan lifestyle'.

There will also be plenty of events for visitors to enjoy this year, including the first race in the Formula One season and the Melbourne International Comedy Festival.

Claire Golding, Tourism Victoria's regional manager for the UK and Europe, said: 'Melbourne is fast becoming Australia's new must-see city. With an impressive line-up of world-class events, a lively passion for eating and drinking and a flourishing arts scene, it has struck a real chord in the UK market.

'The state's compact size makes it easy to get around and ideal for classic Aussie self-drives and, with an increasing number of international airlines servicing Melbourne, it is now more accessible than ever.'

The figures released recently by Opodo.co.uk also showed that the travel provider has seen an increase in demand for trips to Singapore, Johannesburg and Hong Kong.

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