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VisitBritain banking on summer events
20 May 2009
VisitBritain has revealed that it is focusing on the programme of summer events taking place in the UK this year to attract more American tourists.
The tourism agency recently launched an initiative with Virgin Atlantic aimed to encouraged travel from the United States to Britain.
A dedicated website has been set up as part of the campaign, which will inform tourists of the experiences and value for money on offer in the UK this year.
VisitBritain spokesman Elliott Frisby said: 'What we are particularly focusing on this year is our events calendar, so the fantastic range of the summer sporting season that they can enjoy here and summer music festivals are part of the campaign.'
Music fans will be visiting England for the Glastonbury festival in June, followed by the Reading and Leeds festivals in August.
Sporting highlights will include the Ashes cricket series - which will feature matches played in Cardiff, London, Birmingham and other locations - and the Wimbledon tennis tournament.
Opodo cheap flights, hotels and car hire - let the journey begin!
The tourism agency recently launched an initiative with Virgin Atlantic aimed to encouraged travel from the United States to Britain.
A dedicated website has been set up as part of the campaign, which will inform tourists of the experiences and value for money on offer in the UK this year.
VisitBritain spokesman Elliott Frisby said: 'What we are particularly focusing on this year is our events calendar, so the fantastic range of the summer sporting season that they can enjoy here and summer music festivals are part of the campaign.'
Music fans will be visiting England for the Glastonbury festival in June, followed by the Reading and Leeds festivals in August.
Sporting highlights will include the Ashes cricket series - which will feature matches played in Cardiff, London, Birmingham and other locations - and the Wimbledon tennis tournament.
Opodo cheap flights, hotels and car hire - let the journey begin!
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