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Dubai tourism campaign 'a success'
10 Jun 2009
A campaign to promote tourism in Dubai has drawn to a close and has been a big success, according to Emirates, an airline based in the city.
The 'Keep discovering Dubai' scheme was launched with the intention of familiarising travel trade and media professionals with Dubai and raising the profile of the destination.
More than 2,400 industry representatives visited the emirate in less than two months for the campaign.
Emirates, which was one of the key participants in the initiative along with the department of tourism, said that the programme will help 'bolster and position Dubai as a first choice holiday and conference destination'.
Sheikh Ahmed bin Saeed Al-Maktoum, chairman and chief executive of the airline, said: 'The Keep discovering Dubai campaign is a shining example of Dubai's key players working together to drive and sustain a positive and lasting image of Dubai.
'The unique mix of nationalities hosted from across the world has helped Dubai further position itself globally as a leading holiday destination, an important step in retaining market share within the current environment.'
Emirates is expecting to see a heightened global interest in Dubai over the coming months as a result of the campaign.
Opodo cheap flights, hotels and car hire - let the journey begin!
The 'Keep discovering Dubai' scheme was launched with the intention of familiarising travel trade and media professionals with Dubai and raising the profile of the destination.
More than 2,400 industry representatives visited the emirate in less than two months for the campaign.
Emirates, which was one of the key participants in the initiative along with the department of tourism, said that the programme will help 'bolster and position Dubai as a first choice holiday and conference destination'.
Sheikh Ahmed bin Saeed Al-Maktoum, chairman and chief executive of the airline, said: 'The Keep discovering Dubai campaign is a shining example of Dubai's key players working together to drive and sustain a positive and lasting image of Dubai.
'The unique mix of nationalities hosted from across the world has helped Dubai further position itself globally as a leading holiday destination, an important step in retaining market share within the current environment.'
Emirates is expecting to see a heightened global interest in Dubai over the coming months as a result of the campaign.
Opodo cheap flights, hotels and car hire - let the journey begin!
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