Families are as keen as ever to take time off together, regardless of the wider financial conditions.
That is the view of Kate Kenward of the Association of Independent Tour Operators (AITO), who explained that families feel it is 'impossible' to quantify the work of a holiday together.
The executive director added that the recession has not dampened families' plans to spend their summer holiday with each other and Britons are still booking family breaks early on.
'Any country offering good value, family friendly facilities, and particularly self-catering accommodation, is going to be well received,' Ms Kenward concluded.
'When planning your family holiday think about what each member of the family would enjoy.'
A recent study by HolidayExtras.com found that more than four in ten Brits feel that spending time with loved ones is the best part of a holiday.
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