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New Dubai brand sees 'huge response' in UK
19 Nov 2009
The Dubai Department of Tourism and Commerce Marketing (DTCM) has revealed that its new brand identity has generated a 'huge' and broadly enthusiastic response in the UK.
Definitely Dubai, the official brand that will now be used to promote tourism in the emirate, was launched at the World Travel Market in London earlier this month.
The DTCM hosted a reception that featured over 150 travel industry professionals from the UK and Ireland to introduce the new project.
As part of the Definitely Dubai campaign, the department held raffle draws offering prizes including flights with Emirates and hotel stays.
The UK and Ireland collectively represents the destination's biggest source market, with more than 383,000 people from the region staying in Dubai hotels in the first half of 2009.
Trips to the emirate could continue to prove popular next year when it hosts events such as the Dubai Shopping Festival from 28 January to 28 February and Dubai Summer Surprises from 17 June.
Opodo cheap flights, hotels and car hire - let the journey begin!
Definitely Dubai, the official brand that will now be used to promote tourism in the emirate, was launched at the World Travel Market in London earlier this month.
The DTCM hosted a reception that featured over 150 travel industry professionals from the UK and Ireland to introduce the new project.
As part of the Definitely Dubai campaign, the department held raffle draws offering prizes including flights with Emirates and hotel stays.
The UK and Ireland collectively represents the destination's biggest source market, with more than 383,000 people from the region staying in Dubai hotels in the first half of 2009.
Trips to the emirate could continue to prove popular next year when it hosts events such as the Dubai Shopping Festival from 28 January to 28 February and Dubai Summer Surprises from 17 June.
Opodo cheap flights, hotels and car hire - let the journey begin!
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