Travellers based in the UK and Spain are being encouraged to consider visiting Central America through a new advertising campaign.
The Central America Tourism Agency joined with partners including
Iberia to officially launch the initiative at the World Travel Market in London this month.
People based in England's capital city will see some of the 122 branded taxis that will be driving the streets until March next year.
In the Spanish destinations of Madrid and Barcelona, the CATA is using buses to communicate its promotional messages.
Travellers interested in exploring Central America can visit countries such as El Salvador, Guatemala, Honduras and Panama.
Another option is Costa Rica, which recently boosted its appeal as a tourist destination with the launch of a new steam train service in Monteverde National Park.
The 90-minute journey gives passengers the chance to see capuchin monkeys, coatis, peccaries and other wildlife before ending with a view of the Arenal volcano.
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