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Korean Air supports culture at British Museum
2 Dec 2009
Korean Air is planning to extend its support of arts and culture by expanding its investment in the sector.
The carrier has entered into a partnership with the British Museum and will invest in the provision of multimedia guides over the next five years.
Launched yesterday (1 December), the new guides come in the form of touchscreen devices and are available in 11 languages.
There will also be a guide in audio format for the visually impaired, a guide for children and a guide in British Sign Language.
Yang Ho Cho, chairman and chief executive of Korean Air, said: 'Korean Air is a company that encourages and facilitates cultural exchanges. Millions of people appreciate art and culture and a similar number enjoy travel.
'We are creating a bond between these two worlds that will benefit the global cultural community and Korean Air's cultural sponsorship programme will, in the future, expand further bringing a greater global cultural understanding.'
Approximately six million people visit the British Museum every year.
Opodo cheap flights, hotels and car hire - let the journey begin!
The carrier has entered into a partnership with the British Museum and will invest in the provision of multimedia guides over the next five years.
Launched yesterday (1 December), the new guides come in the form of touchscreen devices and are available in 11 languages.
There will also be a guide in audio format for the visually impaired, a guide for children and a guide in British Sign Language.
Yang Ho Cho, chairman and chief executive of Korean Air, said: 'Korean Air is a company that encourages and facilitates cultural exchanges. Millions of people appreciate art and culture and a similar number enjoy travel.
'We are creating a bond between these two worlds that will benefit the global cultural community and Korean Air's cultural sponsorship programme will, in the future, expand further bringing a greater global cultural understanding.'
Approximately six million people visit the British Museum every year.
Opodo cheap flights, hotels and car hire - let the journey begin!
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