People in the UK consider holidays to be the best part of their year, a price comparison website has claimed.
Bob Atkinson, travel expert at travelsupermarket.com, explained that Britons are more likely to give up spending on items such as a new sofa than cut back on time off.
He explained that a 'work hard, party hard' culture is prevalent among people at the moment, with many consumers making holidays into the 'highlight' of their year.
'Brits will give up all sorts of things in order to save up and spend on a trip or a series of trips as a reward for working hard during the year,' Mr Atkinson noted.
'[Time off] gives us the opportunity to rest, relax, party or indulge in our interests, with more and more of us taking activity breaks, whether they are cultural, sporty or family-orientated.'
A recent report from Travelzoo revealed that 42% of Britons plan to travel more in 2010 compared to the year gone by.
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