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Travel industry expects positive 2010
26 Jan 2010
The coming year will herald a recovery for the travel sector, according to a survey of leading industry figures.
World Travel Market polled members of its Meridian Club - a group of the sector's most senior buyers - and found that 84% are optimistic for business prospects in 2010.
A total of 659 industry experts were polled, with 60% predicting that the travel market will perform better this year than in 2009.
One Meridian Club member revealed that early bookings are already coming in from consumers and business is beginning to warm up.
Mark Jakobsen, the club's marketing manager, said: 'It is great news for the industry that its most senior buyers expect it to bounce back this year.
'The global financial downturn has had a significant impact on a number of industries including travel and tourism. Consumer confidence is starting to recover and Meridian Club members say this is reflected in bookings so far in 2010 and are confident this will continue throughout the year.'
Opodo cheap flights, hotels and car hire - let the journey begin!
World Travel Market polled members of its Meridian Club - a group of the sector's most senior buyers - and found that 84% are optimistic for business prospects in 2010.
A total of 659 industry experts were polled, with 60% predicting that the travel market will perform better this year than in 2009.
One Meridian Club member revealed that early bookings are already coming in from consumers and business is beginning to warm up.
Mark Jakobsen, the club's marketing manager, said: 'It is great news for the industry that its most senior buyers expect it to bounce back this year.
'The global financial downturn has had a significant impact on a number of industries including travel and tourism. Consumer confidence is starting to recover and Meridian Club members say this is reflected in bookings so far in 2010 and are confident this will continue throughout the year.'
Opodo cheap flights, hotels and car hire - let the journey begin!
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