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World's smallest pop-up hotel opens in London
17 Mar 2010
A miniature pop-up hotel, which is reportedly the smallest structure of its kind in the world, has opened in London to mark British Tourism Week, which runs from 15 to 21 March.
Visit London announced that five competition winners will have the chance to stay in the hotel this week and benefit from all of the services associated with luxury accommodation, including a dedicated concierge, room service, a flat-screen television and a dining area.
The unique establishment will visit different locations throughout the week, including London Zoo, the South Bank, Alexandra Palace and Covent Garden.
Guests earned their opportunity to stay in the hotel by entering a competition on the Visit London website.
Sally Chatterjee, interim chief executive of the tourism agency, said: "Visitors to London have the opportunity to explore a vast array of attractions just a short walk from their accommodation when they stay in the capital.
"To celebrate this, we have decided to open our pop-up hotel, literally on the doorstep of some of the capital's most iconic locations."
The promotion is part of the Only in London campaign, which aims to highlight some of the unique experiences on offer in the city.
Opodo cheap flights, hotels and car hire - let the journey begin!
Visit London announced that five competition winners will have the chance to stay in the hotel this week and benefit from all of the services associated with luxury accommodation, including a dedicated concierge, room service, a flat-screen television and a dining area.
The unique establishment will visit different locations throughout the week, including London Zoo, the South Bank, Alexandra Palace and Covent Garden.
Guests earned their opportunity to stay in the hotel by entering a competition on the Visit London website.
Sally Chatterjee, interim chief executive of the tourism agency, said: "Visitors to London have the opportunity to explore a vast array of attractions just a short walk from their accommodation when they stay in the capital.
"To celebrate this, we have decided to open our pop-up hotel, literally on the doorstep of some of the capital's most iconic locations."
The promotion is part of the Only in London campaign, which aims to highlight some of the unique experiences on offer in the city.
Opodo cheap flights, hotels and car hire - let the journey begin!
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