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Emirates teams up with Tourism Australia for ad campaign
27 Sep 2010
Emirates has teamed up with Tourism Australia on a new advertising campaign designed to show British travellers why 'there's nothing like Australia'.
Due to run in print, online, in cinemas and on the radio throughout October, the promotion will highlight some of the unique holiday experiences on offer in the country.
It will also focus on the ease of travelling to Australia with Emirates, which operates one-stop flights to Sydney, Brisbane, Perth and Melbourne from London Heathrow, Gatwick, Birmingham, Manchester, Newcastle and Glasgow airports via Dubai.
Rodney Harrex, Tourism Australia's regional manager in the UK and Europe, said: 'British holidaymakers have had a long-standing fascination with Australia and those that haven't visited before will get a real sense of our wonderful wildlife, beautiful landscapes and friendly locals from this campaign.
'Those that have holidayed in Oz before will recognise many of the incredible experiences we're showcasing and will be reminded of what made their last trip to Australia so special.'
Conrad Clifford, Emirates' UK and Ireland vice president, said Australia is a 'key destination' in the carrier's global network and is growing in popularity among UK passengers.
Opodo cheap flights, hotels and car hire - let the journey begin!
Due to run in print, online, in cinemas and on the radio throughout October, the promotion will highlight some of the unique holiday experiences on offer in the country.
It will also focus on the ease of travelling to Australia with Emirates, which operates one-stop flights to Sydney, Brisbane, Perth and Melbourne from London Heathrow, Gatwick, Birmingham, Manchester, Newcastle and Glasgow airports via Dubai.
Rodney Harrex, Tourism Australia's regional manager in the UK and Europe, said: 'British holidaymakers have had a long-standing fascination with Australia and those that haven't visited before will get a real sense of our wonderful wildlife, beautiful landscapes and friendly locals from this campaign.
'Those that have holidayed in Oz before will recognise many of the incredible experiences we're showcasing and will be reminded of what made their last trip to Australia so special.'
Conrad Clifford, Emirates' UK and Ireland vice president, said Australia is a 'key destination' in the carrier's global network and is growing in popularity among UK passengers.
Opodo cheap flights, hotels and car hire - let the journey begin!
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