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BA customers greeted by 'flashmob' at London Heathrow
1 Nov 2010
Thousands of British Airways passengers flying into London Heathrow's Terminal 5 last week were given a memorable welcome by a 'flashmob' organised by mobile phone network T-Mobile.
As part of an advertising campaign, the company arranged for some of the people waiting in the arrivals area of the terminal to spontaneously burst into synchronised song and dance.
The event featured a 'human orchestra' of 20 singers, who used their voices to mimic a range of instruments and provide backing for songs such as The Passenger by Iggy Pop and I Knew You Were Waiting (For Me) by George Michael and Aretha Franklin.
Spencer McHugh, T-Mobile's brand director, said: 'We wanted to create and capture a moment that is so unique and upbeat that people just want to share it.
'We all know what it can be like arriving at an airport after a flight, walking past the drivers with the names on the cards and we thought that, just for one day, we should give travellers a welcome they would never forget.'
The advert was shown for the first time on Friday 29 October, using the entire commercial break on 86 digital and terrestrial television channels simultaneously.
Opodo cheap flights, hotels and car hire - let the journey begin!
As part of an advertising campaign, the company arranged for some of the people waiting in the arrivals area of the terminal to spontaneously burst into synchronised song and dance.
The event featured a 'human orchestra' of 20 singers, who used their voices to mimic a range of instruments and provide backing for songs such as The Passenger by Iggy Pop and I Knew You Were Waiting (For Me) by George Michael and Aretha Franklin.
Spencer McHugh, T-Mobile's brand director, said: 'We wanted to create and capture a moment that is so unique and upbeat that people just want to share it.
'We all know what it can be like arriving at an airport after a flight, walking past the drivers with the names on the cards and we thought that, just for one day, we should give travellers a welcome they would never forget.'
The advert was shown for the first time on Friday 29 October, using the entire commercial break on 86 digital and terrestrial television channels simultaneously.
Opodo cheap flights, hotels and car hire - let the journey begin!
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