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Florida aims to be world's leading travel destination
18 May 2011
Florida has the potential to become the world's leading travel destination, according to the state's tourist board.
To mark National Travel and Tourism Week, Visit Florida highlighted the importance of the industry for the regional economy and encouraged local people to take part in the Share a Little Sunshine programme.
The initiative allows participants to send invitations to friends and family encouraging them to visit the destination, using digital postcards and videos carrying special offers and opportunities for recipients.
Senders will also be entered into a competition to win their own Florida holiday and other prizes.
Chris Thompson, president and chief executive of Visit Florida, said: 'We now have more than 26,000 fans of Share a Little Sunshine on Facebook and over 60,000 invites have been sent by Florida fans.
'With the help of all Floridians, Visit Florida will continue to grow our visitor numbers and achieve our vision of establishing Florida as the number one travel destination in the world.'
Tourism is the state's leading industry, with some 82.6m people visiting destinations like Orlando, Miami and the Florida Keys last year.
Opodo cheap flights, hotels and car hire - let the journey begin!
To mark National Travel and Tourism Week, Visit Florida highlighted the importance of the industry for the regional economy and encouraged local people to take part in the Share a Little Sunshine programme.
The initiative allows participants to send invitations to friends and family encouraging them to visit the destination, using digital postcards and videos carrying special offers and opportunities for recipients.
Senders will also be entered into a competition to win their own Florida holiday and other prizes.
Chris Thompson, president and chief executive of Visit Florida, said: 'We now have more than 26,000 fans of Share a Little Sunshine on Facebook and over 60,000 invites have been sent by Florida fans.
'With the help of all Floridians, Visit Florida will continue to grow our visitor numbers and achieve our vision of establishing Florida as the number one travel destination in the world.'
Tourism is the state's leading industry, with some 82.6m people visiting destinations like Orlando, Miami and the Florida Keys last year.
Opodo cheap flights, hotels and car hire - let the journey begin!
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