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Cayman Islands launches beer to help shark conservation

Cayman Islands launches beer to help shark conservation
10 Aug 2011

Travellers planning a trip to the Cayman Islands can try a new type of beer that has been launched to boost awareness of shark conservation.

The island nation's environment department and Marine Conservation International have teamed up with local beer company Caybrew to produce White Tip.

Each can of the new beverage features a barcode that can be scanned with a smartphone to access a website providing information on efforts to protect the often misunderstood white-tip shark.

Donations of $1.20 (74p) for each case and five cents for each can bought will go towards the conservation project.

Shark populations have been declining around the world as a result of overfishing and shrinking reef habitats.

It is hoped that the White Tip lager will appeal to visiting divers, who could be visiting the Cayman Islands for its famous wall diving, underwater wrecks and Stingray City, which National Geographic recently named the world's best shallow dive.

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