Opodo travel news

BA app allows users to create 'perfect days'

BA app allows users to create 'perfect days'
30 Aug 2011

British Airways has launched a new application on its Facebook page that allows users to design and comment on their favourite experiences in the airline's destinations around the world.

The Perfect Days app invites people to share itineraries and holiday ideas with their fellow travellers, while staff and cabin crew can provide tips and insider knowledge.

As well as creating a plan of things to see and do, users can add themes to their ideal days, such as shopping, culture, dining and outdoor activities.

Popular BA flight destinations such as Rome, San Francisco, Berlin, Rio de Janeiro, New York and the Caribbean already feature on the new application and more are set to be added in future.

Richard Bowden, the airline's digital marketing innovation manager, said: 'Perfect Days allows travellers to find new experiences and be inspired by others who are passionate about a destination and want to share their insider knowledge and travel tips.

'We look forward to receiving their feedback from this first version of the new app.'

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