Opodo travel news
Maldives promoted as 'always natural'
31 Oct 2011
The Maldives Marketing and PR Corporation (MMPRC) has announced that the slogan 'Maldives - Always Natural' will be used to promote the destination alongside a new logo.
A year-long consultation and design project led to the selection of the new promotional tools, which are intended to highlight the country's unique natural attractions and attributes.
Tourism industry stakeholders were consulted during the process, as well as the general public and government authorities.
MMPRC chairperson Thoyyib Mohamed revealed that travellers from various sectors of the market consistently identified the Maldives' natural beauty as one of the main reasons for visiting the destination.
Simon Hawkins, the corporation's managing director, commented: 'The previous slogan was over 11 years old and we believe the new slogan and logo better represents the Maldives of today, as well as tomorrow.'
People planning luxury holidays in the country can catch flights to Male, the capital city, with carriers such as Emirates and Sri Lankan Airlines.
Opodo cheap flights, hotels and car hire - let the journey begin!
A year-long consultation and design project led to the selection of the new promotional tools, which are intended to highlight the country's unique natural attractions and attributes.
Tourism industry stakeholders were consulted during the process, as well as the general public and government authorities.
MMPRC chairperson Thoyyib Mohamed revealed that travellers from various sectors of the market consistently identified the Maldives' natural beauty as one of the main reasons for visiting the destination.
Simon Hawkins, the corporation's managing director, commented: 'The previous slogan was over 11 years old and we believe the new slogan and logo better represents the Maldives of today, as well as tomorrow.'
People planning luxury holidays in the country can catch flights to Male, the capital city, with carriers such as Emirates and Sri Lankan Airlines.
Opodo cheap flights, hotels and car hire - let the journey begin!
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