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New Dubai campaign to promote value and family trips
18 Jan 2012
A marketing campaign set to be launched in the first quarter of 2012 will promote Dubai as a destination offering good value for money and experiences for families.
The initiative will aim to change common perceptions of the emirate while boosting sales and booking figures.
Digital and television channels will be used for the promotions, as well as traditional print media and online platforms.
Ian Scott, UK and Ireland director of Dubai Tourism, said the new campaign is part of the destination's ongoing drive to challenge 'unfounded misconceptions and stereotypes' associated with the emirate.
'This Q1 marketing campaign is obviously designed to drive volume, but also to promote Dubai as a good value, family destination,' he commented.
The Middle Eastern travel hotspot recently enjoyed recognition at the grand final of the 2011 World Travel Awards programme, with the Burj Al Arab named the world's leading hotel and the city itself voted the world's best cruise port.
Opodo cheap flights, hotels and car hire - let the journey begin!
The initiative will aim to change common perceptions of the emirate while boosting sales and booking figures.
Digital and television channels will be used for the promotions, as well as traditional print media and online platforms.
Ian Scott, UK and Ireland director of Dubai Tourism, said the new campaign is part of the destination's ongoing drive to challenge 'unfounded misconceptions and stereotypes' associated with the emirate.
'This Q1 marketing campaign is obviously designed to drive volume, but also to promote Dubai as a good value, family destination,' he commented.
The Middle Eastern travel hotspot recently enjoyed recognition at the grand final of the 2011 World Travel Awards programme, with the Burj Al Arab named the world's leading hotel and the city itself voted the world's best cruise port.
Opodo cheap flights, hotels and car hire - let the journey begin!
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