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New campaign aims to boost Atlantic City tourism
29 Mar 2012
The Atlantic City Alliance (ACA) has announced that it is filming a new television advertisement as part of a campaign to boost tourism in the destination.
Advertising agency Euro RSCG New York will be shooting in various locations to capture the different attractions and experiences on offer in Atlantic City.
Liza Cartmell, the ACA's chief executive officer, said the promotion will showcase fine dining venues, shopping areas, 'world-class' accommodation and the famous Boardwalk.
Previous advertisements have focused on specific events and initiatives in Atlantic City such as Restaurant Week, but this will be the first to cover the destination as a whole.
The city is located in New Jersey in the north-east United States and is sometimes called the Las Vegas of the east, owing to its high number of casinos and gaming establishments.
It is also home to plenty of attractions that will interest families, including an aquarium and a lighthouse offering views of the New Jersey shoreline.
Opodo cheap flights, hotels and car hire - let the journey begin!
Advertising agency Euro RSCG New York will be shooting in various locations to capture the different attractions and experiences on offer in Atlantic City.
Liza Cartmell, the ACA's chief executive officer, said the promotion will showcase fine dining venues, shopping areas, 'world-class' accommodation and the famous Boardwalk.
Previous advertisements have focused on specific events and initiatives in Atlantic City such as Restaurant Week, but this will be the first to cover the destination as a whole.
The city is located in New Jersey in the north-east United States and is sometimes called the Las Vegas of the east, owing to its high number of casinos and gaming establishments.
It is also home to plenty of attractions that will interest families, including an aquarium and a lighthouse offering views of the New Jersey shoreline.
Opodo cheap flights, hotels and car hire - let the journey begin!
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