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Cruise industry 'striving to appeal to first-timers'

1 May 2012

Companies within the cruise industry have for some time been making a concerted effort to appeal to customers who are new to the market, according to an expert.

Carolyn Spencer Brown, editor-in-chief of news and reviews website Cruise Critic, offered examples of operators that have adapted their services to attract first-timers.

'If you look at lines like Norwegian Cruise Line, you'll find that it's all freestyle, all the time - no rituals,' she commented.

Ms Spencer Brown also gave the example of Royal Caribbean with its ice skating rinks, zip lines and surfing facilities - attractions that are more likely to interest families and young people than regular cruisers who have sailed many times in the past.

Disney Cruise Line has also targeted the family market with features such as the Aladdin musical and the AquaDuck water coaster on the new ship Disney Fantasy, while P&O Cruises caters for a different demographic with its adults-only liners Adonia, Arcadia and Oriana.

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