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Birmingham Airport begins 'David and Goliath' ad campaign
12 Jun 2012
Birmingham Airport has announced what it describes as a 'David and Goliath' advertising campaign designed to highlight the West Midlands base as an alternative to London Heathrow.
Outdoor promotions featuring the strap line 'Birmingham makes more sense than Heathrow' are aimed at passengers from the regional airport's catchment area who currently travel to the south-east to catch flights.
The adverts have been placed at key sites such as the approach to London on the M25 and train stations in Northampton, Milton Keynes and Oxford.
Paul Kehoe, Birmingham Airport's chief executive officer, said the south-east will soon encounter capacity problems resulting from the congestion at Heathrow and Gatwick combined with the fact that UK passenger numbers are expected to hit 125m by 2030.
'Part of [the] solution is Birmingham Airport, which currently handles 9m passengers a year - a number that could be doubled today and with its major development programme will be able to handle 36m passengers before 2030,' he added.
The base has invested some £200m in infrastructure improvements over the last ten years and is set to open a runway extension in 2014.
Opodo cheap flights, hotels and car hire - let the journey begin!
Outdoor promotions featuring the strap line 'Birmingham makes more sense than Heathrow' are aimed at passengers from the regional airport's catchment area who currently travel to the south-east to catch flights.
The adverts have been placed at key sites such as the approach to London on the M25 and train stations in Northampton, Milton Keynes and Oxford.
Paul Kehoe, Birmingham Airport's chief executive officer, said the south-east will soon encounter capacity problems resulting from the congestion at Heathrow and Gatwick combined with the fact that UK passenger numbers are expected to hit 125m by 2030.
'Part of [the] solution is Birmingham Airport, which currently handles 9m passengers a year - a number that could be doubled today and with its major development programme will be able to handle 36m passengers before 2030,' he added.
The base has invested some £200m in infrastructure improvements over the last ten years and is set to open a runway extension in 2014.
Opodo cheap flights, hotels and car hire - let the journey begin!
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