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Canadians invite international travellers

Canadians invite international travellers
22 Nov 2012

Canada's national tourist board has announced details of a new promotional video that features Canadians extending an invitation to global travellers.

This summer, the Canadian Tourism Commission (CTC) asked citizens to take on the job of showcasing their country, resulting in a two-minute film that celebrates the nation's landscapes, food, wildlife and culture, among many other attractions.

Officially launched this week, the video will be rolled out internationally through various marketing campaigns and events.

It will also feature on the front page of the CTC's international websites.

Greg Klassen, the tourist board's senior vice president of marketing strategy and communications, said no-one knows better than Canadians how to show off the country.

He added: 'That authentic perspective provided us with the fresh and personal glimpse of the Canada we were looking for, one that comes from our roots and is real.'

International travellers can reach Canada by catching flights to Toronto, Vancouver, Calgary and other cities, which serve as gateways to some of the nation's most picturesque regions.

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