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QR codes to help tourists navigate Rio

QR codes to help tourists navigate Rio
29 Jan 2013

Rio de Janeiro officials are installing QR code mosaics into the city's pavements in a bid to help tourists navigate the coastal city.

Traditionally, the mosaic walkways depict sea creatures and waves, but this modern approach to tiling will allow visitors to bring up information about the local area using their mobile phones.

QR codes are similar to barcodes and with the correct app installed can be 'scanned' using the camera on a handset.

Information that will pop up includes maps, facts about the area and details about local beaches, such as surf conditions.

'If you add the number of Brazilian tourists, this tool has a great potential to be useful,' commented Marcos Correa Bento, head of the city's conservation and public works.

Tourist Raul Oliveira Neto said: 'We use so much technology to pass information, this makes sense.'

Brazil is expecting a tourism boost over the next few years, as it is hosting both the next World Cup and the Olympics.

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