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Irish hotels seeking to attract more British holidaymakers

Irish hotels seeking to attract more British holidaymakers
4 Mar 2013

Hotels in Ireland are looking to welcome more Brits through their doors, after witnessing a drop in visitors from the UK last year.

Britain is Ireland's most important tourism market, with 2.7m making the trip across the Irish Sea each year, but visitor numbers have fallen by 30% since 2007.

In response, Tim Fenn, the chief executive of the Irish Hotels Federation, said there was an 'urgent need' to stop the decline in the number of people visiting Ireland from the UK.

'A more aggressive approach needs to be adopted, with campaigns aimed at attracting a greater spread of visitors to the regions and promoting specific reasons to visit - whether activity-based or focusing on heritage and culture,' he added.

Brits are attracted to Ireland by its lively capital, Dublin; the famous Cliffs of Moher in County Clare and the hill walking opportunities on offer in the MacGillycuddy's Reeks mountain range.

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