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Fewer people using mobile devices to book holidays

Fewer people using mobile devices to book holidays
22 Oct 2013

Despite an increase in the number of people owning mobile devices, a smaller percentage of people are using them to book holidays online. 

Almost three-quarters of adults now own a smartphone, but only 11% of people used one to book a holiday online this year, down 3%. Tablet use also fell, down one percentage point to nine. 

Instead, the overwhelming majority of holiday bookings made online were secured using a desktop or laptop computer. In all, 96% of those who booked at least one holiday abroad online used a PC - a figure which increased to 97% for UK vacations. 

Among particular age groups, 16 to 24-year-olds are unsurprisingly most likely to use mobile devices to make holiday bookings, with one in three (29%) having chosen a foreign getaway on their smartphones. 

'The gap appears to have widened between the number of people owning mobile and tablet devices and those using them to actually purchase a holiday,' commented Victoria Bacon, head of communications ABTA.ADNFCR-408-ID-801652069-ADNFCR

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