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Travel Facebook's hot topic

Travel Facebook's hot topic
4 Dec 2013

Although it might seem like your Facebook wall is plastered with your friends' baby photos, a new study has revealed that travel is by far and away the most popular topic on the social network.

Facebook found that 42% of stories on timelines are travel-related, with holidays ranked above music, food, pets, babies and weddings, Travolution reports.

As well as posting travel content on their own walls, 83% of users said they enjoy looking at photos of other people's holidays, even when they're not planning to go away themselves. 

Explaining the thinking behind the research, Tracy Yaverbaun, group director of retail, travel, luxury and fashion, said: 'What was happening was we were seeing much more engagement from our users that were talking about and sharing their experiences of travel.'

Facebook has more than 1.1bn users worldwide, including 34m in the UK alone - where more than 80% of internet users have a profile.ADNFCR-408-ID-801668494-ADNFCR

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