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American Airlines Group focusing on customer benefits

American Airlines Group focusing on customer benefits
7 Jan 2014

The newly formed American Airlines Group, comprising American Airlines and US Airways, is making customer benefits a priority as part of the integration process between the two carriers. 

American Airlines and US Airways only came together in December to form the world's largest airline, but the American Airlines Group is already implementing its new benefits programme, with AAdvantage and Dividend Miles passengers able to earn and redeem miles when travelling across either airline's network from today (7 January). 

Elite members of each airline will be able to enjoy select reciprocal benefits of both the AAdvantage and Dividend Miles programmes, including First and Business Class check-in, priority security and priority boarding, complimentary access to Preferred Seats, priority baggage delivery and checked bags at no charge, consistent with the current baggage policies for each carrier.

There are also plans to establish a codeshare agreement to give customers access to each airline's global network, with the first phase expected to be available in the coming weeks.

As well as aligning customer benefits, the American Airlines Group is working on integrating both airlines operations at key hub airports. 

Ticket counters and gates at New York's John F Kennedy Airport have already been co-located, with Miami and Phoenix, as well as other domestic and international locations, expected to follow suit in the coming months. 

Employees of American and US Airways have undergone joint training, and have been given the resources needed to deliver customer service to the combined carrier's fliers.

'We're kicking off the new year by bringing our customers the first phase of enhanced benefits, including the ability to earn and redeem miles when travelling across our stronger combined network,' commented Scott Kirby, president of American Airlines. 

'Our customers are ready to reap the benefits of our merger and we are pleased they'll get to experience these perks they value most so early in the integration process.'

American Airlines recently asked its employees to vote on whether they wanted to keep the company's classic 'AA' tail fin livery. However, a slim majority selected a Stars and Stripes-inspired design instead. ADNFCR-408-ID-801679764-ADNFCR

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