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Second Brazilian airline pledges World Cup price cap

Second Brazilian airline pledges World Cup price cap
15 Jan 2014

Avianca Brasil has become the second Brazilian airline this month to pledge to cap prices during the World Cup. 

The initial fear was that tourists visiting the country for the football tournament would be forced to pay well over the odds for air travel and hotels, so the news that Avianca will match the 999 reais (£258) cap enforced by Azul Linhas Aereas will be welcomed by travelling supporters. 

Following the announcement, Flavio Dino, head of Brazilian tourism agency Embratur, urged more airlines to follow suit and ensure that they offer fair prices during the months of June and July when the tournament is being held. 

Some reports have claimed that 50-minute flights between Rio de Janeiro and Sao Paulo are being hiked to as much as £600, so Avianca chief executive Jose Efromovich is confident that his airline's price cap will be a success. 

'We are betting that this promotion will bring more passengers,' he told reporters in Sao Paulo. 

All eyes will now be on Brazil's two biggest carriers, Tam and Gol, to see if they follow these two smaller airlines' lead. 

'We hope other companies will follow this trend, but we consider it essential that they continue also offering promotional prices,' Marcelo Guaranys, the chief executive of ANAC, Brazil's civil aviation authority, told Bloomberg. 

In addition to the price cap, Brazilian airlines have requested a combined total of 1,523 extra flights for the World Cup to help fans move around South America's largest country.  

England fans face one of the longest journeys of the group stages to Manaus - a 3,500-mile round trip from England's base in Rio de Janeiro.

However, with the other two group fixtures to be played in nearby Sao Paulo and Belo Horizonte, it is US supporters who will spend the most time in the air, with their national team's three matches being played in cities a combined 8,866 miles apart. ADNFCR-408-ID-801682382-ADNFCR

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