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Brits continue love affair with Australia

Brits continue love affair with Australia
27 Jan 2014

British tourists are continuing to turn their backs on European destinations in order to continue a love affair with Australia that one industry specialist is blaming a 4.5% rise in the overall number of international visitors on.

According to Tourism Australia, the amount  of people arriving in the country from the UK for the year ending November 2013 was at a record high, with a number of factors reportedly prompting the influx.

People endured 24-hour flights in order to experience the British & Irish Lions Tour to Australia and the Commonwealth Bank Ashes Series, as well as the staples of a holiday in the country that include sun, sand and a laid-back atmosphere.

Global campaigns, such as one that promoted the country as having the best jobs in the world, also did their bit to increase visitation, particularly among those aged between 18 and 30.

Denise von Wald, regional general manager UK/Northern Europe for Tourism Australia, explained that careful marketing had helped to bring more UK visitors to the country than ever before.

'Australia remains one of the number one destinations that British holidaymakers most want to visit, but our challenge is to convert desire into actual intention to travel,' she said of the issues within the market.

'Our ‘There’s Nothing Like Australia’ campaign resonates well in the UK market and by working with airlines, distribution and media partners we are moving the dial, taking advantage of the improving economic climate and increasing consumer confidence over here.'

Popular reasons to visit Australia include sightseeing opportunities such as the Great Barrier Reef, the Sydney Opera House and the Hanging Rock of Victoria.

The cosmopolitan cities of Melbourne and Sydney also boast an enormous range of attractions suitable for all, from exceptional dining opportunities to excellent beaches.ADNFCR-408-ID-801686873-ADNFCR

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