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Tourism continues growth trend

Tourism continues growth trend
27 Jan 2014

Tourism as an industry is continuing to grow at an above-trend rate, with international arrival figures coming in at an incredible 1,087 million across the world in 2013.

This is according to the UNWTO World Tourism Barometer, which claims that the sector remains strong in spite of global economic challenges.

In addition to the record-breaking number of arrivals, the number of international tourists also increased by a whopping 52 million - well above long-term projections.

'Last year was an excellent year for international tourism,' commented UNWTO secretary general Taleb Rifai.

'The tourism sector has shown a remarkable capacity to adjust to the changing market conditions, fuelling growth and job creation around the world, despite the lingering economic and geopolitical challenges.'

'Indeed, tourism has been among the few sectors generating positive news for many economies,' he concluded.

As well as demonstrating the resilience of the industry, the study revealed a number of interesting trends, including that demand for international tourism was strongest for destinations in Asia and the Pacific.

The biggest surges in demand were witnessed in south-east Asia which were up 10%, Central and Eastern Europe which saw increases of 7%, and southern and Mediterranean Europe, which were up 6%.

Aside from looking at what went on in 2013, the UNWTO also looked to the future with a few helpful predictions on how the year of 2014 might pan out.

Once again, travel and tourism is likely to defy long term projections and post 4% to 4.5% increases, with global economic improvement cited as the primary reason for the prediction.

The organisation had initially suggested that the sector was likely to attain only 3.8% of gain for every year between 2010 and 2020.

Whether this growth will be sustainable remains to be seen, however, and all eyes will be on the travel industry as world economies continue to emerge from recession.ADNFCR-408-ID-801686872-ADNFCR

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