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Study reveals what people want from hotels

Study reveals what people want from hotels
29 Jan 2014

Travellers are seeking a more personalised experience and a better standard of technology when it comes to staying in hotels, although providing these aspects may be more difficult than hoteliers expect.

These are the findings of the study Creating ‘Moments of Trust: The key to building successful brand relationships in the Kinship Economy published by the InterContinental Hotels Group (IHG), which claimed people often have very different ideas about what is classified as a personal experience.

Tourists aged 18 to 34 were particularly interested in access to personal content such as films and music while those over 65 were more switched onto the idea of healthy food and beverage choices.

Nationality also had an impact, with Americans valuing a choice of check in and check out time and Russians having a particular preference for travel guides in their own language.

"This report shows us that today’s traveller trust global brands to deliver on a promise of quality and consistency," commented Richard Solomons, IHG chief executive.ADNFCR-408-ID-801687962-ADNFCR

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