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Japan updating street signs to help foreign tourists

Japan updating street signs to help foreign tourists
3 Feb 2014

Although Japan is a wonderful place to visit, it's lack of English signage can make getting around quite tricky. 

However, having won the bidding for the 2020 Olympic Games and passed through the 10m visitor barrier last year, the country is keen to become more accessible to foreigners, and has begun updating signage in key tourist locations including the city of Hiroshima.

While globally recognisable terms such as 'sushi' and 'samurai' will only be written phonetically in Roman letters, less familiar names will be fully translated into English. 

This will see sakagura become 'sake brewery' and matsuri changed to 'festival', NHK reports. 

In the build up to the Games, which will be held in the capital, Tokyo, the Japan Tourism Agency has set itself the ambitious target of doubling the number of foreign visitors to the country from 10m to 20m, increasing the importance of the English language signage project. ADNFCR-408-ID-801689285-ADNFCR

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