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Snowsport England hoping to capitalise on Sochi Games

Snowsport England hoping to capitalise on Sochi Games
17 Feb 2014

Snowsport England, the governing body for English skiers and snowboarders, is hoping to capitalise on the Sochi Winter Olympics by getting more people to give winter sports a try. 

Tim Fawke, the chief executive of the organisation, said there is a 'huge buzz' around snowsports currently, following Bristol's Jenny Jones' achievement of becoming Britain's first ever medal winner on snow in the slopestyle snowboarding event at the Russian Games. 

Last week, the Swadlincote Ski and Snowboard Centre ran out of snowboards due to demand from people keen to emulate Jones, and Snowsport England wants even more people to take advantage of its GO SKI GO BOARD programme taking place at more than 35 of the UK's artificial slopes, which offers six hours' tuition at reasonable prices. 

The cost of a course, which includes instruction, slope time and equipment, costs from £30 at outdoor slopes and £135 at indoor centres with real snow. There are four levels of course: TRY SKIING or BOARDING taster sessions, GET SKIING or BOARDING for beginners, GO SKI or BOARD for those wanting to get back into the sport and JUST SKI or BOARD for recreational skiers and snowboarders. 

'There has never been a better time to get people skiing and snowboarding,' commented Mr Fawke. 

'With what is happening in Sochi, we are convinced that we can hit our target [of increasing the number of regular participants over the next four years] and get more people catching the snowsports bug.'

Facilities across the UK include Snozone Milton Keynes, which features a 170m-long slope covered with more than 1,700 tonnes of fresh snow.

Of course, once you've caught the snowsports bug, the European Alps - where you can access some of the world's largest ski areas - are only a cheap flight away. Alternatively, if you've been inspired by the Games, you could take a trip to Sochi to try out the Olympic-quality facilities for yourself.ADNFCR-408-ID-801694210-ADNFCR

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