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 Emirates named most valuable airline brand

Emirates named most valuable airline brand
24 Feb 2014

Emirates has been named the world's most valuable airline brand for the third consecutive year. 

The Dubai-based carrier place 234th on the Brand Finance 'Global 500' report, which also makes it the most valuable brand in the Middle East for the fourth consecutive year. 

'This reflects our success in engaging our customers, and remaining relevant to them in a fast changing and highly competitive global environment,' commented Boutros Boutros, Emirates' divisional senior vice-president of corporate communications, marketing and brand.   

Brand Finance compiles its data by assessing the dollar value of the reputation, image and intellectual property of leading companies, considering factors such as emotional connection, financial performance and sustainability.

Commenting on the carrier's achievement, David Haigh, the chief executive of Brand Finance, said that Emirates provides 'the standard by which other airline brands are judged'. 

In November, Emirates placed second in the Favourite Long-Haul Airline category in the Telegraph Travel Awards 2013.ADNFCR-408-ID-801696648-ADNFCR

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