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Australia rebranded as a two-week holiday destination

Australia rebranded as a two-week holiday destination
27 Feb 2014

Due to its location - Sydney is 10,500 miles from London - and size - Queensland alone could comfortably fit several Great Britains within it - many people view Australia as a destination that you need a month or more to visit. 

This has prompted Tourism Australia to launch a new marketing campaign advertising the country as a two-week holiday destination, in a bid to build on the 6.8% increase in tourists arriving from the UK witnessed last year. 

'An achievability message will help convert consumer desire to holiday in Australia into bookings,' commented Denise von Wald, regional general manager for the UK and Northern Europe at Tourism Australia. 
'Inspiring consumers with two-week itineraries, which are rich in diverse experiences but don’t involve taking on all the whole country, will help move Australia off the wishlist and onto the shopping list.'

To help tourists get their heads around how to make the most of two weeks Down Under, Tourism Australia has created some example 15-night itineraries focusing on distinct regions of the country.  

South Australia

Spend four days exploring dynamic Melbourne, before making a four-day road trip to artsy Adelaide along the Great Ocean Road. The final five days are spent enjoying the wineries and wildlife of South Australia.

West Australia

Give yourself three days to explore sunsoaked Perth, one of the most isolated cities on earth, before enjoying four days visiting the beaches and wineries along the Margaret River and a six days on an outback tour taking in the Kimberley and Darwin.

Sydney and the Red Centre

Enjoy the sights of the Harbour Bridge and Opera House during three days in lively Sydney, before heading up the coast for five days on the beach at Byron Bay. Your final five days are spent exploring the Red Centre, home to the mighty Uluru. 

Sydney and the Great Barrier Reef

An alternative is to spend five days in Sydney, allowing you to visit Bondi Beach and the aquarium, before enjoying two days in the scenic Blue Mountains and six days snorkelling on the Great Barrier Reef.ADNFCR-408-ID-801698517-ADNFCR

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