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Liam Neeson fronts Irish tourism campaign

Liam Neeson fronts Irish tourism campaign
10 Mar 2014

Hollywood A-lister Liam Neeson has been named as the face of a new advertising campaign designed to underline the unique charms of his beloved homeland Ireland.

Neeson is widely recognised as one of the top stars on the Hollywood scene, having starred in a number of huge films through his career, including Schindler's List and Taken.

The actor, who was born in Ballymena, has lent his unmistakable voice to a campaign that emphasises the reasons as to why more people should holiday in the country.

In one of the adverts, for instance, he calls on holidaymakers to discover the "real deal" on a short break to the destination, which is full of unique charms.

However, he is not the only famous face to lend his name to the campaign. Other supporters of the project include Londonderry actress and singer Bronagh Gallagher and Hothouse Flowers' lead singer Liam Ó Maonlaí.

Neeson was awarded the Freedom of Ballymena in 2013 and speaking about the campaign, he said he was delighted to be given the opportunity to promote Ireland.

"I've always maintained that Northern Ireland is the world's best kept secret, both in the character of its people and its scenery," he said.

"I'm delighted to be part of this exciting campaign to promote my homeland."

Although he lives in the states, Neeson is proud of his Irish heritage.

That the campaign has managed to get Neeson on board is seen as a major boon, according to Alan Clarke, chief executive of the tourist board.

"We're extremely proud that so many of our local people have supported the idea – from Liam Neeson and Bronagh Gallagher to our brilliant tour guides," he said.

The overarching ambition behind the campaign is to increase the number of domestic tourists who visit the country, which is home to some amazing sights.ADNFCR-408-ID-801701980-ADNFCR

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