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Cruise holidays are on the rise, figures show

Cruise holidays are on the rise, figures show
26 Mar 2014

A new report has confirmed that the popularity of river cruises is on the rise in Europe, with figures showing that the number of UK passengers taking a holiday on the waterways of Europe has spiked in recent times.

Indeed, data released by CLIA UK & Ireland confirmed that last year saw a 22 per cent increase in river cruises in Europe.

More specifically, it has been revealed that more than 20,000 Brits chose a river cruise holiday on the continent in 2013.

What's more, Europe now accounts for 83 per cent of river cruises by UK passengers, as compared to 50 per cent in 2009.

Andy Harmer, Director CLIA UK & Ireland, commented: “Europe’s phenomenal growth as a river cruise destination for UK passengers clearly shows how the industry has transformed the passenger experience in recent years.

“New, more modern ships, coupled with an ever-widening choice of destinations, are opening up Europe to a whole new generation of river cruisers.”

It has been confirmed that the Rhine, Danube and Moselle rivers and their tributaries are the most popular waterways, which is equivalent to 52 per cent of all UK passengers last year.

Furthermore, the report found that UK passengers were most concerned by the itinerary and destinations on a journey when selecting their last river cruise.

Some 78 per cent cited this as the main reason for opting for the break they ultimately went for.

This comes shortly after officials in the UAE and Oman said that they are striving to attract more cruises to that part of the world in the coming months and years.

The country received in excess of 582,000 cruise tourists last year and it is expected that the figure will reached 600,000 in 2014.

The numbers stand as further evidence that the cruise industry is on the up across the world.ADNFCR-408-ID-801707012-ADNFCR

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