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Cruise market enjoys another bumper year

Cruise market enjoys another bumper year
31 Mar 2014

A new report has confirmed that the UK cruise market enjoyed another bumper year in 2013, with figures showing that port embarkations passed the one million mark for the first time.

The data, released by CLIA UK & Ireland, confirmed that the number of British and overseas passengers joining their cruise at a UK port increased by as much as ten per cent to 1,062,000 last year.

What’s more, the number of passengers on day visits to one of the UK’s 51 cruise ports climbed by 20 per cent, reaching 866,000.

And according to the latest figures, the UK remains Europe’s biggest market, accounting for 27 per cent of cruise passengers. On a global scale, meanwhile, it is second only to North America.

Reflecting on the figures, Andy Harmer, Director CLIA UK & Ireland, commented: “Momentum has returned to the UK cruise market in 2013 with significant growth in passengers numbers and especially in embarkations from our home ports – both of which are impressive achievements when set against a backdrop of an economy that has proven slow to recover.

“The cruise industry’s continued confidence in the UK market is clearly demonstrated by the increasing number of ships that will sail from British ports in the coming years, and we believe this marks a key point in the continuing growth of the UK cruise market.”

Added to this, the report noted that cruising remains one of the highest satisfaction levels in leisure travel.

And it has been confirmed, too, that more passengers took multiple cruises (52 per cent) than just one cruise in 2013, underlying the popularity of this form of transport.

This comes shortly after a report said that cruise travel in on the up across the world – with the UK proving to be one of the leading lights in this regard.ADNFCR-408-ID-801708022-ADNFCR

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