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Hollywood blockbuster boosts New Zealand tourism industry

Hollywood blockbuster boosts New Zealand tourism industry
31 Mar 2014

New figures suggest that intense levels of marketing from the local tourism industry in New Zealand are already reaping rewards.

Over the last few months, officials in the country have made a concerted effort to draw more tourists from overseas.

To this end, they have been emphasising the natural beauty of the country and in order to achieve this, they have aligned their marketing efforts with the Sir Peter Jackson blockbuster The Hobbit.

According to Todd McClay, the associate tourism minister, this is the strongest single contributor to the growth in visitor numbers.

"During the height of Lord of the Rings mania six per cent of visitors were citing those films as a major factor in their decision to come here.

"In 2013, 12 per cent of arrivals cited The Hobbit or Middle-earth as one of the reasons they chose to visit New Zealand," Mr McClay explained, adding that the country has seen record numbers visiting Matamata and Hobbiton this past summer.ADNFCR-408-ID-801708025-ADNFCR

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