Opodo travel news

British holidaymakers see their budgets drop

British holidaymakers see their budgets drop
29 Apr 2014

British household holiday budgets are set to fall by as much as seven per cent compared to 2013 figures, according to a new report from Trip Advisor, the accommodation and travel site.

Indeed, research has found that the average yearly budget for holidays among British travellers has fallen to £5,016, as compared to £5,381 last year.

This figure ought to be seen in the context of the climbing global average, which is set to rise three per cent to £3,686 in 2014.

Despite this, it has been confirmed that the UK remains among the world's biggest spenders. Only those In Australia, New Zealand and Switzerland spend more.

"Exploration is back on the agenda in 2014, with more travellers planning international trips this year," said Marc Charron, President, TripAdvisor for Business.

"The TripBarometer study provides valuable insights for hospitality businesses looking to attract new audiences.

"Travellers are upping their budgets but they are looking for bargains, expecting their accommodation of choice to deliver on value. Special offers, complimentary amenities and exceptional service are all going to be important factors in swaying potential guests."

This comes shortly after a report revealed that cost is the most pressing concern for the majority of Brits when it comes to booking a holiday.

This point was revealed by a survey, which showed that 36 per cent of respondents consider this to be the most important factor when choosing where to go.

In fact, just one in ten prospective holidaymakers base their decision primarily on the destination.

That weather and destination also make the top three responses ought to come as no surprise to industry experts, according to Jason Edwards, managing director of Holiday Gems.

Another report, meanwhile, said that 76 per cent of parents think that holidays are an important time for young people and that they are therefore willing to sacrifice their own happiness for the sake of their offspring.ADNFCR-408-ID-801716353-ADNFCR

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