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Qantas launches innovative competition

Qantas launches innovative competition
7 May 2014

Australian airline Qantas has devised a clever way of drawing even more attention to the service it provides to tourists and other passengers.

That's because the company has urged its customers to doodle on their sick bags in order to be in with a chance to win airport lounge access.

The novel social media campaign seems certain to attract plenty of attention, with passengers being implored to produce something creative on the sick bags that are provided in the seat pockets.

It has been announced that the best drawings will ultimately be posted on Qantas's Instagram account throughout this month.

Jo Boundy, Qantas’s head of digital and entertainment, said: "From boarding passes to in-flight bags, napkins to luggage tags, we have a number of perfect blank canvases for passengers to create their own in-flight art.

"This campaign encourages our customers to get creative at 30,000 feet and will showcase their inspiring works through social media to a global audience."ADNFCR-408-ID-801718456-ADNFCR

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