Opodo travel news

Kardashian wedding 'could boost Irish tourism industry'

Kardashian wedding 'could boost Irish tourism industry'
28 May 2014

Fans of reality TV will be most familiar with Kim Kardashian for the show that follows her and her famous family members around, and that has attracted a huge audience through the years.

And her fame has spiked in recent years, thanks to her union with hip-hop superstar Kanye West, who commands a fair number of column inches in the red-tops in his own right.

But it seems that the pair may just be about to do a huge favour for the tourism industry in Ireland - as improbable as that sounds.

That's because, following their recent marriage, the pair decided to head to Ireland for their honeymoon in the beautiful country.

In an interview with The Drum, Tourism Ireland marketing director Mark Henry explained that the organisation has developed a strong social media presence in recent years and that moments like these are when that really shows its value.

“We’re looking for earned media opportunities where we can borrow a bit of celebrity brand equity," he explained.

"This is a case where we have two of the biggest music and entertainment brands in the form of Kim and Kanye. We know it’s an international media story.

“It was a topic of social media conversation from early in the morning, and by 11am we had made the decision that this was something that would be an opportunity to create earned media for Tourism Ireland."

There are loads of great sights to enjoy in the country, ranging from the beautiful coastline to the incredible landmarks of Dublin, including the Statue of Molly Malone.

Plenty of people head to the Irish capital for stag dos and other occasions, and there are few cities in the world that embrace the party occasion quite like Dublin.

The countryside, meanwhile, is truly stunning and well worth seeing if you get the opportunity.ADNFCR-408-ID-801723758-ADNFCR

Rate this article (5 great; 1 terrible):