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Taiwan Tourism Bureau reports big increase in UK tourists.

More UK people heading to Taiwan
14 Jul 2014

So far in 2014 there has been an almost 50 per cent increase in UK travellers visiting Taiwan, according to the Taiwan Tourism Bureau.

Some 16,560 tourists entered the Chinese state in the first five months of 2013, but the figure for the same period this year was 24,485 visits, and that’s from UK tourists alone, reports breaking travel news.

This increase marks a rise of 48 percent overall, with 32 per cent of these visiting for leisure.

April was the month that saw the biggest influx of visitors, with 5,950 UK nationals heading to Taiwan in this month. This marks a huge 78 per cent rise on the previous year.

Marketing and PR manager for the Taiwan Tourism Bureau in Europe, Josephine Huang, said: “We are delighted to have seen such an increased interest in Taiwan in the first five months of 2014.

“There is a real appetite for off-the-beaten-track destinations at the moment and, with our increased marketing effort in the UK market, as well as new flight routes and hotel openings, we hope to see the numbers continue to rise. Taiwan Tourism Bureau has ambitious targets for 2014 and we are aiming to get nine million visitors this year.”

Ms Huang added that the body was optimistic that numbers would remain buoyant for the rest of 2014, in regard to UK visitors coming to the state. She also stated that the figures were a great boost for Taiwan to further develop its tourism product in order to further welcome more travelers to “this beautiful land”.

Possible reasons for the increase in UK travellers could be put down to a better marketing presence in Britain for the state as well as the Taiwan Tourism Bureau visiting UK travel shows.

Taiwan is an island located in East Asia and is governed by the Republic of China. The state has eight fabulous national parks as well as a number of forest recreation areas which are known for their scenic beauty.


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